Product Design Craftsman & Mentor

Facebook Sofa Independant

Jasper is a craftsman at heart with deep experience in creating products and mentoring teams. Contributes to Darkroom. Worked at Facebook as design manager, where he built over a dozen new products and features used by billions of people, while scaling design teams and managing 30+ world class designers over the span of 5 years. Co-founded Sofa, which built award winning products and brought together an amazing band of people, as witnessed by the acquisition to Facebook in 2011. Lives with his family in Amsterdam. For years lived in the Bay Area. Studied Graphic Design and Photography. Is always curious, and on the lookout for amazing people, products and companies to find new challenges and learn.

Darkroom '14 / '16
Creative control for your photos

Acclaimed by Apple as one of the top 10 best iOS Apps of 2015, Darkroom brings desktop grade photography tools to mobile in an extremely easy and efficient interface. Contributing to Darkroom by working with my good friend Majd, and combining my love for product design and photography is I realize a rare and exciting opportunity.

Product Design Manager at Facebook

2011    08/2016

  • 2011
  • Joined Facebook
  • Friends Lists
  • Major Life Events
  • 2012
  • Pages Manager Icon
  • Nearby Places
  • 2013
  • Design Managment
  • Home
  • Native Mobile Pages
  • 2014
  • Desktop Pages
  • Nearby Friends
  • Context Cards
  • Music & Movies Sharing
  • Events Redesign
  • Save
  • 2015
  • Place Tips
  • Sports 1.0
  • Darkroom 1.0
  • Sidebar
  • Notifications Tab Test
  • Events in Q2 Earning Call
  • Events Themes
  • New Notifications Tab
  • Events Update
  • Events Ticketing
  • Events Browse
  • 2016
  • Sports Stadium
  • Featured Events
  • Events App

For the last 2 years at facebook I led a broad set of design teams for products like Events, Location, Notifications, and Sports Stadium. And in preceding years additionally led the Local and Pages design teams. Building these teams, and mentoring such world class talent was an amazing opportunity. I felt lucky for every day I got to work with them. Especially working on a product like Events that in my time on the team went through a renaissance. Some of the new features and products I was involved with include: the Events App, Featured Events, Events Browse, Sports Stadium, Notifications Tab, Event Themes, Nearby Friends, Save, and Place Tips.

Facebook Events App IconEvents App Icon '16 / Facebook
Facebook Sports StadiumSports Stadium '16 / Facebook
Facebook Event ThemesEvent Themes '15 / Facebook
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Facebook Weather IconsWeather Icons '15 / Facebook
Facebook Interface Component IconsInterface Components '14 / Facebook
Nearby Friends IconsNearby Friends '14 / Facebook

As a design mentor I still really enjoy rolling up my sleeves and getting my hands dirty.

Facebook Mobile Pages

Mobile Pages '12 / '13
Mobile tools for businesses

I led the effort to rethink pages, the best mobile tools for your businesses, brands and organizations, making it the second fully native experience built after Newsfeed on both Android and iOS. With mobile traffic on the rise, the new experience replaced our one-size-fits all page with local business vertical specific page experiences for the worlds businesses on mobile. The new experience showed major qualitative and quantitative improvements, and went hand-in-hand with the newly developed Nearby Places.

Facebook Nearby Places

Nearby Places '12 / '13
Discover great local businesses

In conjunction with the rethinking of Mobile Pages I also headed the design of the major new feature to help you find local businesses nearby. Built on top of suggestions that became more personalized the more you and your friends rated, reviewed, and checked into places. Helping you discover new places to visit, and enabling you to share your experiences by the addition of rating or reviewing places, making for the first and truly social local discovery tool powered by all your friends experiences.

Major Life Events '11
Share lifes special moments

The first project I worked on when I joined Facebook was to help design a broad set of icons to represent life's most sharable and special moments. Given the personal and sensitive nature of our life's special moments, we did thorough cultural and religious research and validation on each icon to ensure non where offensive and clearly understood as broadly as possible. The close collaboration with research was an amazing first experience, and clearly highlighted to me how important it is to care about even the smallest details, such as individual icons, when so many people use your products.

Sofa Co-founder & Principal Designer

2006    2011

  • 2006
  • Founded Sofa
  • Checkout 1.0
  • 2007
  • Checkout 1.1
  • Acclivity & Sofa Joint Venture
  • 2008
  • Checkout 2.0
  • Checkout Apple Desig Award
  • Versions 1.0
  • 2009
  • Versions Apple Design Award
  • Checkout 3.0
  • 2010
  • Versions Acquisition
  • Kaleidoscope 1.1
  • Versions 1.1
  • 2011
  • Appsterdam
  • Acquisition by Facebook

At Sofa we focused on building products through great design. Above all, Sofa came to be a band of very talented people, evidenced by the acquisition to Facebook, the 2 Apple Design Awards Versions and Checkout won, and the clients like TomTom and Nike we got to work with. — My struggle with school and solitary freelancing paved the way towards co-founding Sofa. My search for like minded people who wanted to create great software experiences, and my early found understanding that collaboration drove me to do better work, led me to find Koen and Dirk. They brought the product vision for Checkout, creative backgrounds and technical skills. I brought my experience building Camino, and an established name in software design which enabled us to bootstrap the company with design consulting.

Kaleidoscope '09 / '11
File Comparison for Mac

We introduced Kaleidoscope with the world's most advanced text and image comparison tools. Every single piece of product was designed and thought through many times over. As the design lead I aimed for a refined, unique, yet familiar experience, somewhat of a rarity for developer tools. The product as used by tens of thousands and many years in the making, was a true labor of love, a true expression of the accumulated efforts and talents of a small and dedicated team.

Checkout Icon and Interface

Checkout '06 / '11
Mac Point Of Sale

Our first Apple Design Award winning and founding product Checkout, was built to significantly improve the prevalent and frustrating point of sale experience. Checkout uniquely provides super easy setup, and a simple experience tens of thousands of businesses used around the world. As founding and lead designer, business software is a uniquely tough but very rewarding challenge to work on, as it directly impacts how people spend many hours a day doing their work.

Versions Icon and Interface

Versions '04 / '11
Subversion Client for Mac

Our shot at making subversion version control more accessible, won Sofa's second Apple Design Award. Versions was the most used, downloaded, and top grossing of any of our products. Before I co-founded Sofa, even before Sofa partnered with Pico, I worked to design Version from the ground up with João it's creator. Over the years there wasn't a piece of the product experience that I had left untouched, ranging from the design, to code, marketing, support, and sales.

Independant Product Design & Iconography

2002    2007

  • 2002
  • Started designing Camino
  • 2003
  • Camino 0.7
  • 2004
  • Camino 0.8
  • Developer Icon Kit
  • 2005
  • Catalog Icon
  • WidgetKit Icon
  • 2006
  • Appzapper Icon
  • Camino 1.0
  • Started Disco
  • Coverflow Icon
  • 2007
  • Disco 1.0
  • Xtorrent Icon
  • Founded Sofa

Quite early on I sensed the potential design could have when combined with technology, specifically interaction and motion design seemed very promising. As there where no product design programs yet, I split my time between going to the art academie for graphic design, and working as a freelance designer. I slowly grew my skills, in particular practicing my craft whilst building Camino. This is also when I discovered the satisfaction of the seemingly simple challenge of designing application and toolbar icons. Keeping an icon clear and simple, within the constraint of size and the need to be a valuable and a true embodiment of it's app. Eventually many popular apps sported my icons, and I dared take the jump to designing my own product, Disco.

Disco Icon and InterfaceUI + Icon + Web Design, Branding, Support

Disco '06 / '07
Mac Disc Burning

In early 2006 Austin Sarner and I decided to build Disco. We set the goal to create a usefull product with auxiliary experiences that would try to push industry boundaries. Our pre sales and marketing strategy, unique brand experience, highly minimalist interface, 4 axis functional animations, and revolutionary smoke emitting progress indication where all a first. Sofa and many other friends collaborated with us to push those boundaries. Disco became a prime example of what was dubbed the "delicious generation", drawing a ton of attention, and tens of thousands of people to use the app.

Camino Icon and InterfaceUI + Icon + Web Design, Branding, Support

Camino Browser '02 / '06
Mozilla Power. Mac Style.

As a formally trained graphic designer there was much to learn for me about interface and interaction design, engineering, strategy, project management, etc. The talented and patient volunteers working on Camino taught me the essentials of software development. I volunteered to help transform the open-source project to become more accessible, by making the product, and all supporting collateral more accessible, easier to understand, and meet a high bar of craft. Camino grew to become the preferred Mac browser for hundreds of thousand of people in the early 2000's.

Appsterdam IconAppsterdam '11
Xtorrent IconXtorrent '06
Coverflow IconCoverflow '06
AppZapper IconAppZapper '06
Amendment IconAmendment '06
Showtime IconShowtime '04
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AccountEdgeAccountEdge '11
MacVault IconMacVault '04
Localizer IconLocalizer '08
WidgetKit IconWidgetKit '04
Shimo IconShimo '06
HTMLEdit IconHTMLEdit '04

Developer Icon Kit

It all started with a hobby that got out of hand. Following my intuition, I started drawing "better" icons for the apps I enjoyed using. I quickly learned that icon design was worthy a career, and it ended up morphing into my broader introduction of the software industry.

I'm a year old dad and Dutchman. Born and raised in Amsterdam, and now thriving in Silicon Valley. I love sharing knowledge and learning new things. I'm always open and interested to hear from you! Shoot me a message from right here.