Product Design Manager at facebook

2011    currently

I lead the facebook Events design team, and have also led the Local and Pages teams for long periods, leading a broad portfolio of products. Mentoring, and learning from world class talent is an amazing opportunity. I feel lucky every day for working with them pushing and growing our products. I work hard to make products useful, easy, and well crafted. New products I have been involved with include: Event Themes, Notifications, Events Subscribe, Nearby Friends, Side-bar, Place Tips, and Mobile Ads Manager

Facebook Event ThemesEvent Themes '15 / facebook
Darkroom 2 App Icon - Creative control for your photosDarkroom '15 / Bergen
Facebook Weather IconsWeather Icons '15 / facebook
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Darkroom Icons - Creative control for your photosDarkroom '15 / Bergen 
Facebook Interface Component IconsInterface Components '14 / facebook
Nearby Friends IconsNearby Friends '14 / facebook 

My hands-on background as a designer means from time to time I enjoy helping teams design details. Above is some of my recent handy work. Yes, I have a fascination with icon design :p

Facebook Mobile Pages

Mobile Pages '12 / '13
Mobile tools for businesses

I lead the effort to rethink pages, the best mobile tools for your businesses, brands and organizations, making it the second fully native experience built after Newsfeed on both Android and iOS. With mobile traffic on the rise, the new experience replaced our one-size-fits all page with local business vertical specific page experiences for the worlds businesses on mobile. The new experience showed major qualitative and quantitative improvements, and went hand-in-hand with the newly developed Nearby Places.

Facebook Nearby Places

Nearby Places '12 / '13
Discover great local businesses

In conjunction with the rethinking of Mobile Pages I also headed the design of the major new feature to help you find local businesses nearby. Built on top of suggestions that became more personalized the more you and your friends rated, reviewed, and checked into places. Helping you discover new places to visit, and enabling you to share your experiences by the addition of rating or reviewing places, making for the first and truly social local discovery tool powered by all your friends experiences.

Major Life Events '11
Share lifes special moments

The first project I worked on when I joined facebook was to help design a broad set of icons to represent life's most sharable and special moments. Given the personal and sensitive nature of our lifes special moments, we did thourough cultural and religious research and validation on each icon to ensure non where offensive and clearly understood as broadly as possible. The close collaboration with research was an amazing first experience, and clearly highlighted to how important it is to care about even the smallest details such as individual icons when so many people use your products.

Sofa Co-founder & Principal Designer

2006    2011

At Sofa we foccssed on building products through great design. Above all, Sofa came to be a band of very talented people, evidenced by the acquisition to Facebook, the Apple Awards Versions and Checkout won, and the clients like TomTom and Nike we got to work with. — My struggle with school and solitary freelancing paved the way towards co-founding Sofa. My search for like minded people who wanted to create great software experiences, and my early found understanding that collaboration drove me to do better work, led me to find Koen and Dirk. They brought the product vision for Checkout, creative backgrounds and technical skills. I brought my experience building Camino, and an established name in software design which enabled us to bootstrap the company with design consulting.

  • Kaleidoscope on laptop
  • Kaleidoscope icon sketches
  • Kaleidoscope icon in black and white
  • Kaleidoscope interface details
  • Quorra Diff Font

Kaleidoscope '09 / '11
File Comparison for Mac

The making of Kaleidoscope was the culmination of years of design and engineering effort, in many ways an expression of the accumulated experience of Sofa, a true labor of love. — Introduced with industry leading text and image comparison tools, and designed from the ground up to be a future proof platform. We didn't spare even the smallest of details, every piece of stock Apple interface was rethought, and yet the application felt uniquely familiar.


Checkout '06 / '11
Mac Point Of Sale

Our first Apple Design Award winning and founding product Checkout, built to drastically improve the still prevalent and crummy SMB point of sale experience. Small-business-slash-financial software solutions are a tough but very rewarding space to build experiences for. We uniquely provided super easy setup, and a simple fun experience tens of thousands of businesses used around the world, making for a significant tangible difference in how and what they spent their time on.


Versions '04 / '11
Subversion Client for Mac

Our second Apple Design Award winning, and my longest tenure product. Long before I co-founded Sofa, before we partnered with Pico on Versions, I had worked with João. Over the years there wasn't a piece of the product that I had left untouched, this included the product code itself, marketing, support, and even sales. Versions became to be Sofa’s most critically acclaimed product, the most downloaded, and top grossing in comparison with any of our other products.

Independant Product Design & Iconography

2002    2007

In the early days of my career I split my time between going to school to become a graphic designer, and working as a freelance designer. I sensed the potential design could have when combined with technology, specifically interaction and motion design seemed very promissing. I slowly grew my skills, freelancing on a variety of projects, in particular practicing my skills whilst building Camino. This is also when I discovered the satisfaction in the seemingly simple challenge of designing application and toolbar icons. Keeping an icon clear and simple, within the constraint of size and the need to be a valuable and a true embodiment of it’s app. Many popular apps sported my icons. It took nearly 4 years before I dared take the jump to designing my own product, Disco.

The leap from graphic design to product design was eye opening
DiscoUI + Icon + Web Design, Branding, Support

Disco '06 / '07
Mac Disc Burning

In early 2006 Austin Sarner and I decided to build Disco, with the goal to build a product and auxiliary experiences that would try to push industry boundaries. Sofa and many other friends helped push those boundaries and experimented. Our pre sales and marketing strategy, uniquely branded experience, highly minimalist interface, 4 axis functional animations, and revolutionary smoke emitting progress indication where all a first. Disco became the prime example of what was then dubbed the "delicious generation", drawing a ton of attention, and tens of thousands of people to use the app.

CaminoUI + Icon + Web Design, Branding, Support

Camino Browser '02 / '06
Mozilla Power. Mac Style.

The talented and patient volunteers working on Camino taught me the essentials of software development. As a formally trained graphic designer there was much to learn for me about interface and interaction design, engineering, strategy, project managment, etc. I volunteered to transform the open-source project to become more accessible, by making the product, and all supprting collateral more accessible, easier to understand, and meet a high bar of craft. Camino grew to become the preferred Mac browser for hundreds of thousand of people in the early 2000’s.

AppsterdamAppsterdam '11
XtorrentXtorrent '06
XtorrentCoverflow '06
AppZapperAppZapper '06
AmendmentAmendment '06
ShowtimeShowtime '04
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MacVaultMacVault '04
LocalizerLocalizer '08
WidgetKitWidgetKit '04
HTMLEditHTMLEdit '04

Developer Icon Kit

It all started with a hobby that got out of hand; following my intuition, drawing "better" icons for the apps I enjoyed using. Discovering that icon design was worthy making a living, and as it turned out an entry into the tech industry, pretty amazing looking back.

I'm a year old dad and Dutchman. Born and raised in Amsterdam, and now thriving in Silicon Valley, in the past 13 years I have been deeply involved in creating over a dozen new products. I love sharing knowledge and learning new things. I'm always open and interested to hear from you! Shoot me a message from right here.